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Hiring for “culture fit” sounds great in theory. You want people who vibe with the team, align with the mission, and are just easy to work with. But in practice? It’s often a shortcut for hiring people who think, act, and look like the rest of the team. And that’s a problem—for innovation, for problem-solving, and for long-term success.

In this video, we’re unpacking the REAL meaning of culture fit—and why hiring for “culture contribution” is a much better approach. We’ll break down the research, show you what works (and what doesn’t), and give you actionable steps to build a high-performing, values-driven team. Spoiler: It’s less about “fit” and more about fostering shared values while embracing diverse perspectives.00:00 Intro

01:16 This is actually about values and adaptability.

03:52 Managers need to build bridges in their teams.

04:52 Prevent culture clash.

06:17 Hiring for culture fit is a long game. Be patient.

//ABOUT DAVID

One of the world’s leading business thinkers, David Burkus’ forward-thinking ideas and bestselling books are helping leaders and teams do their best work ever.

He is the best-selling author of four books about business and leadership. His books have won multiple awards and have been translated into dozens of languages. His insights on leadership and teamwork have been featured in the Wall Street Journal, Harvard Business Review, USAToday, Fast Company, the Financial Times, Bloomberg BusinessWeek, CNN, the BBC, NPR, and CBS This Morning. Since 2017, Burkus has been ranked as one of the world’s top business thought leaders by Thinkers50. As a sought-after international speaker, his TED Talk has been viewed over 2 million times. He’s worked with leaders from organizations across all industries including Google, Stryker, Fidelity, Viacom, and even the US Naval Academy.

A former business school professor, Burkus holds a master’s degree in organizational psychology from the University of Oklahoma, and a doctorate in strategic leadership from Regent University.

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